- Home
- Hair Stylists
- Bad Hair Days - African American firms losing control of the ethnic haircare industry
Bad Hair Days - African American firms losing control of the ethnic haircare industry
- By naanis naturals
- Published 09/15/2008
- Hair Stylists
- Unrated
naanis naturals
naanis naturals is a hand-crafted, natural and organic beauty care line. Articles from http://naani.com are reprinted with permission and featured on FGK. Order select naani's naturals products from http://shopgrandmaskitchen.com
View all articles by naanis naturals
"We need black consumers to understand that they've got a choice when they buy our products out there. It's not just whether the white companies or the multinational company will just take over. it's whether or not we'll let them take over," asserts Joshua, who was chairman of AHBAI from 1997 to 1999.
"If you ask most people, they think Dark & Lovely and TCB are made by black people because they see a black person on the package, but they are not."
NO GRAYING OF THE INDUSTRY
AHBAI has more than 20 member companies, so the issue is not that the industry's black population is thinning. Mainly mature, decades-old enterprises are just being forced out.
"There are still a lot of small startup companies, particularly on the professional side of the business," says Joshua. "There are several very viable companies out there. These companies' revenues are between $500,000 and $5 million." These revenues are a far cry from $95 million. And, unfortunately, if the remaining companies don't consolidate with one another, more hairs will fall.
"In terms of capital, human resources, and economies of scale, the larger operations like L'Oreal have some very potent strategic advantages vs. independent, privately held smaller companies," says Segmented Marketing Services, Jones.
SELLING PATTERNS OF B.E. 100s HAIRCARE COMPANIES
From Black Enterprise, November 2000 by Cliff Hocker, Sakina P. Spruell
"If you ask most people, they think Dark & Lovely and TCB are made by black people because they see a black person on the package, but they are not."
NO GRAYING OF THE INDUSTRY
AHBAI has more than 20 member companies, so the issue is not that the industry's black population is thinning. Mainly mature, decades-old enterprises are just being forced out.
"There are still a lot of small startup companies, particularly on the professional side of the business," says Joshua. "There are several very viable companies out there. These companies' revenues are between $500,000 and $5 million." These revenues are a far cry from $95 million. And, unfortunately, if the remaining companies don't consolidate with one another, more hairs will fall.
"In terms of capital, human resources, and economies of scale, the larger operations like L'Oreal have some very potent strategic advantages vs. independent, privately held smaller companies," says Segmented Marketing Services, Jones.
SELLING PATTERNS OF B.E. 100s HAIRCARE COMPANIES
Comp Source: B.E. Research (*) Department of Justice requires L'Oreal to divest the Johnson Products name. HISTORY OF B.E. 100s HAIRCARE COMPANIES No. of No. of Source: B.E. Research |
From Black Enterprise, November 2000 by Cliff Hocker, Sakina P. Spruell
Share this Article
Comments
No Comments Found.
This article has been added to your 'Articles to Read' list.
